jocelyn joy
native son @ guggenheim
In celebration of the film “Native Son,” a modern adaption of the critically acclaimed book originally written by Richard Wright, HBO held the one-night-only premiere within the Guggenheim Rotunda and Underground Theater. The night built excitement for the release of the new film via an exclusive screening and panel discussion.
A custom curved wall created niches along the perimeter of the rounded space to ignite meaningful and more intimate conversations between party goers; in reflection of film's themes - fate, fear, and flight. Each wall segment designed to resonated with symbols and textures harkening back to the film’s leather wardrobe, wooden set environments, and patterned teal hues.
With full cast in attendance, the night celebrated African-American literature and its monumental role in ensuring our stories are heard and understood as a creative expression of our realities.
Client: HBO
Role: Lead Experiential Designer, Fabrication Management
Agency: Team Epiphany
Photos by: Dorothy Hong
curved back
lit cityscape
carnival games
wood-look
planking
thematic film quote
midnight gloss
laminate
custom painted carpet texture
hover for specs