jocelyn joy
super mario bros. film premiere
To celebrate the reimagined Super Mario Bros. - Universal Pictures aimed for an IP-informed wonderland as their premiere environment. Tasked with finding our equilibrium, the party and red carpet experiences had to sing with the familiar game (+ now film) fundamentals; in a finally walkable articulation.
Engagements included Princess Peach’s Castle dessert station, a Fire Flower infinity room, a Bowser themed dj booth dripping with project mapped flames, and fully functional Kingdom ATM machines that dispensed power-up themed cupcakes.
Client: Universal Pictures
Partners: Nintendo, Illumination Entertainment
Role: Creative Director
Agency: NVE
Photos By: Justin Montano
Fabrication: Event Pop
Decor: Enso Creative
Greenery: Jackson Shrubbery
It became a brush stroke journey,
unearthing the delicate
touch between
iconism and abstraction.
(equal parts mimic, honor, & exaggerate)
