jocelyn joy
black girls rock commercial set
For the 2018 Black Girls Rock Awards, honorees and attending talent shot segments for BET’s Crown Walk - an all gold catwalk experience capturing Aretha Franklin Tributes.
The set designed to amplify her beauty in a truly royal world, had gold tones at every angle - complete with antique props and campy lighting schemes. A gilded throne, located central of the fully dressed environment, acted as the focal point in the forced perspective space.
As talent captured their clips backstage before hitting Prudential Hall Main Stage, consumers were greeted in
the NJPAC Lobby and encouraged to strut their stuff
in a 180-degree photo booth. Each participant walked
away with a social asset of themselves and their
fellow queens in front of the silk wrapped backdrop.
Client: BET
Role: Fabrication management, Set stylist
Agency: Team Epiphany
Prop Stylist: Lori
Light Design: Sveta Yermolayeva
Photos by: Sila Sveta