jocelyn joy
château le doux
With four sets to merge into one line, design for Château Le Doux was an investigation of sequence; tight transitions, meaningful seams, and square foot efficiency. Inspired by the iconic Slim Aarons photographs of the 60s & 70s, remixed with a retro-futuristic lens, mini worlds traditionally divided by studios and separate cycs, now collide.
Employing deliberately placed patterns while sticking to their vibrant color palette, to set the mood and tone of the whimsical hyper-real, hotel - travel - on the go & always ready story.
“This shoot captures the essence of timeless beauty and modern flair, inviting you to explore the art of hair in a setting that feels both nostalgic and forward-thinking.” - Jack Taylor, Creative Director
Client: The Doux
Role: Set Designer / Art Director
Executive Producer: Maya & Brian Smith @ouidoux
Executive Producer: Elton Anderson @l10_mia
Producer: Jasmine Bell @jaznbee
Creative Director: Jack Taylor, Jr. @jackavelithedon
Production Company: Creators of Color @creatorsofcolor
Director: Jack Taylor, Jr. @jackavelithedon
Cinematographer: Domo Jones @buddy_isreal
Set Designer / Art Director: Jocelyn Williams @jocelynn_williams
worlds
Parlor
Elevator Hall
Waiting Room
Concierge
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Camera Team
Steadicam Operator: Adeshola Adigun @steadishola
1st Assistant Camera: Steven Doyle @steview0nderbread
Gaffer: Brad Nelson @bradnelsonphotography
Key Grip: Bill Colino
Boom Operator/Sound Mixer: Gabriel Freeman @split_20_studios
Editor: Richard Cannon @thecannongoesboom
Colorist: Manny Aroyo @manny.aroyo
Production Assistant: Dwight James @dwightjamesiii
Production Assistant: Marlo Su @marlossworld
Production Assistant: Steven Shipley @pandabearsteve
Production Assistant: Juan Barton
Art Team
Set Designer / Art Director: Jocelyn Williams @jocelynn_williams
Set Dresser: Khairi X @mf_khairi
Set Dresser: Raine Hanson @rrainehanson
Vinyl Installation: Indigenous Graphics @indigenousgraphics
Glam Team
Beauty Director: Jazzmene Vitte @jazzemakeup
Make-Up Assistant: Lauren Brooks @looksbylaurenashleyy
Make-Up Assistant: Bobbie Riley @bobbierileybeauty
Hair Lead: Majorie Lightford @marjthestylist
Hair Assistant: Dewayne Richards @iamdrbeauty
Hair Assistant: Anne Juliette @annejulietteg
Wardrobe Stylist: Apuje Kalu @apuje
Wardrobe Assistant: George St. Thomas Nelson @georgesaintthomas
Photo Team
Photographer: Elton Anderson @l10_mia
Photo Assistant / Gaffer: Brad Nelson @bradnelsonphotography
2nd Photo Assistant: Brian Chism @brianchismgrip
3rd Photo Assistant: Elliot Smith-Hastie @elliotsmithhastie.photo
DigiTech: Wacunza Clark @dinbaedin