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jocelyn joy
facebook @ stagecoach 2025
"Facebook's Connection Canteen"
Stagecoach 2025
Coachella Valley, CA
Role: Creative Director - Renderings, Fabrication & Install Lead
Client: Sun-Ny Side Up Agency & Facebook
Creative Production: @sun.ny.sideup
Fabrication: @pbz.llc
Set Design: @eugeniamagannhaynes
Production Design: @tsuely
Production Assistants: @ryderbennelll @t_nguyen_t
Photos by: Quinn Tucker
hover for render vs. reality
rope treatment to elevate branding to activation theme
free form
rope lasso X hay bale
tiered roofline to mimic
western storefront architecture
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