converse x chinatown market nyfw
Chinatown Market took over Converse Soho during New York Fashion Week 2018 as a 3 day pop-up and customization hub. Home to a merit of high heat collaborations, the
in-store structural wireframe housed an elevated CTM experience as shoppers were teamed up with a brand specialist to personalize their pieces; decked out in rhinestones, patches, or air-brushing.
Role: Lead Experiential Designer, Graphic Suite Direction, Fabrication Management, On-site Install Direction
Agency: Team Epiphany
Photos by: Dorothy Hong
Press by Nice Kicks