converse x chinatown market nyfw    

Chinatown Market took over Converse Soho during New York Fashion Week 2018 as a 3 day pop-up and customization hub. Home to a merit of high heat collaborations, the

in-store structural wireframe housed an elevated CTM experience as shoppers were teamed up with a brand specialist to personalize their pieces; decked out in rhinestones, patches, or air-brushing.

 

Client: Nike

Role: Lead Experiential Designer, Graphic Suite Direction, Fabrication Management, On-site Install Direction

Agency: Team Epiphany

Photos by: Dorothy Hong

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